UNIVERSITY OF CINCINNATI AMERICAN MARKETING ASSOCIATION
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CATALYST Marketing  

Our Mission Statement:

CATALYST Marketing is the competitive branch of AMA that operates separately, but in alignment with AMA. Our mission is to to promote and develop interest in Marketing by providing an intellectually-stimulating environment that gives students the opportunity to apply classroom learning and experience to real-world scenarios through involvement. 
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How Can I Join?

While CATALYST Marketing has been an organization at UC for some time, it wasn't until the Summer of 2021 that Autumn Jenkins declared CATALYST Marketing it's own club. CATALYST Marketing is a small, but growing student organization that is dedicated to furthering Marketing knowledge through competing in Case Competitions and Case Studies. The organization is actively looking for passionate students that are interested in joining the team!

​If you are interested in joining, please reach out to AMA Co-President, Fall Primary and CATALYST Marketing President, Autumn Jenkins (jenkias@mail.uc.edu). For the Fall 2022 semester, CATALYST Marketing will be meeting in a hybrid format every Sunday evening from 5:00 - 6:00pm. 

This Year's Competition

This year's case competition is on the Wall Street Journal! We will be working on a 40-page business plan that addresses the business concerns outlined by the WSJ. Make sure to check out the basic case details on the National AMA's website, and sign up today to be part of the elite CATALYST case team!

Visit National AMA's Website
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What Do Bearcats Gain From

​CATALYST?

Students have the opportunity to grow their analytical and professional skills through competitive business events.

Real-world professional Marketing experiences enhance student resumes and interview capabilities.

The annual AMA International Conference allows students to learn from world-class marketing researchers and experienced professionals.

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  • About Us
    • Meet Exec
    • AMA Agency
    • AMA Catalyst
  • Events
  • Join us
  • Photos