Mission Statement
​

The UC AMA serves to provide unparalleled membership value to Lindner College of Business students at the University of Cincinnati. Through educational seminars, professional skills development workshops,
networking opportunities, case competitions, community service initiatives, and real-world experience opportunities, the UC AMA will give its members a competitive advantage when entering the workforce.
We will do this all while supporting the Cincinnati area and elevating the UC Carl H. Lindner College of
Business.


General Body Meetings


​Most general body meetings
will feature an industry expert (or experts)
presenting a topic interesting to marketing to students and/or necessary for future
career success. To avoid “lecture fatigue” meetings will (1) be conversational
and interactive, (2) include
networking opportunities, (3) be no longer than 90 minutes, and ​(4) end with a tangible skill building exercise/worksheet/example!

Workshops



Advanced skill workshops
will be held 1-2 times a semester and will focus on teaching UC AMA members specific industry
​software or job skills required to gain a competitive advantage in the workforce. Workshop events will be limited to classroom / digital lab space (roughly 50 members) by invitation only based on active engagement with the organization... Members can expect to learn the basics of a software in 2-3 hours,  and whenever possible a professional certificate.

Student Marketing Agency


​The UC AMA is launching a program to partner
with other student organizations and serve as an on-campus, student-lead marketing agency. An executive member will oversee the project, but general members will have autonomy over creating marketing campaigns, digital content, and marketing collateral for other student groups and campus events. Current projects include the UC Marketing Career Fair and EnableUC.

Competitions


​UC AMA continues to actively support the AMA
Collegiate Case Competition. Participation in 2020 will be expanded to include the
SalesCompetition, Business Strategy
Competition, T-Shirt Competition, Poster Session  Competition and Chapter Exhibit Competition.  We will also continue to participate in local competitions
including the 2020 Pinnacle Awards. 

Community Involvement 


​We hold a philanthropy event each academic semester for our members to take part in giving back to the community. Our biggest focus is giving back to Cincinnati. We teamed up with UC’s Sustainability in November 2019 to create ornaments out of recycled materials. We asked our members to collect their recycled items around their house, as well as any old craft items they may have. We then brought this all together and created upcycled ornaments for Oak Pavillion’s nursing home. In the spring semester, we collect canned goods to be donated to our local food pantry.